This is real. We must evolve. Or face extinction.
By early 2013, mvyradio will either become a non-commerical,
listener-supported operation or go silent. It's that urgent and that simple.
For almost 30 years, mvyradio
has broadcast on 92.7FM, bringing the Cape, Islands and Southcoast an
eclectic mix of music and a spirit deeply rooted in our surroundings.
It's also been a fixture on listeners' home computers, smart phones, tablets
and internet radios.
Despite a devoted listenership,
mvyradio has not been solvent.
We've been fortunate.
Aritaur Communications has covered our losses, but that is no longer feasible.
As a result, Aritaur has
sold the 92.7FM frequency to WBUR, Boston's NPR news station. Once approved
by the FCC in early 2013, WBUR will be heard on 92.7FM.
This is both an opportunity
and a pretty gigantic challenge.
opportunity. Only the FM signal has been sold to WBUR. Aritaur is contributing
mvyradio's programming, online content, equipment and staff to the non-profit
Friends of mvyradio. So, the core is there.
mvyradio, as you know it -- all the music, personalities, shows
and web content -- can live on as a non-commercial, internet public radio
That's the opportunity.
The future. Commercial-free.
the challenge. We need -- the Friends of mvyradio
needs -- to raise $600,000 in pledges by the end of January.
that's an enormous lift. But, one well worth making to keep an independent
radio gem like mvyradio on the air.
you want mvyradio to live on? Or will it die like so many other independent
Please click through to the pledge page
and help save mvyradio..
We are not asking for money
now. But if we reach our $600,000 goal, we will collect on those pledges.
And yes, those donations are tax-deductible.
We have 60 days to reach $600,000. Will you help save mvyradio?
So many of you have been so generous in supporting our online operations
and streaming. And now, as we fully transition to a non-profit, public
internet radio station, we need you to dig deep to make this dream a reality.
Once you pledge, please spread the word. Share
this email. Tweet the urgency of saving mvyradio. Like us on Facebook
and tag your friends and network to help, too.
This is about keeping independent radio alive and thriving. This is an
urgent message for the Vineyard and beyond, for everyone who wants to
hear an original radio station, commercial-free and deeply rooted in its
a fork in the road. And only one saves mvyradio.
us continue to bring you music that you can't hear anywhere else, with
programming free of commercials, delivered by real DJs from a small house
at the end of a dirt road on Martha's Vineyard to your internet radio,
computer, iPad or smartphone.
you, mvyradio will be silenced, ending nearly 30 years of friendship and
Please pass this on. 60 days is all we've got.
We really -- truly -- cannot do this without you.
Barbara Dacey and
here to pledge now
Click here to go to mvyradio's